Africa Market Entry

Before you sign that deal in Africa, read this. This isn’t what you’ll hear in boardrooms. It’s what you learn when you’ve watched projects die after  the handshake. This Africa market entry strategy is built for real execution, not slide decks. It helps you reduce Africa deal risk by checking the right local partner, permits and licences, FX and payments, and logistics before you sign. Africa market entry strategy: 7 rules before you sign a deal I used to think success would